Key Takeaways

  • Cryptocurrency airdrops are a popular marketing strategy used by blockchain projects to distribute free tokens to a specific group of people.
  • Airdrops require participants to meet certain criteria to receive the tokens, such as holding a specific cryptocurrency or joining a community.
  • There are different types of airdrops, including surprise airdrops and bounty airdrops, each with its own characteristics and requirements.
  • Airdrops offer benefits such as token ownership and potential value appreciation, but they also have drawbacks, such as the risk of scams and dilution of token value.
  • Understanding the pros and cons of airdrops is crucial for individuals considering participation in these token distribution events.

Cryptocurrency airdrops have become popular for blockchain projects to gain attention and distribute tokens. But what exactly is a cryptocurrency airdrop, and how does it work? If you're new to the world of crypto, this beginner's guide will give you a clear understanding of what cryptocurrency airdrops are, how they work, and what you need to know before participating in one.

What is a Cryptocurrency Airdrop?


What is an airdrop? Photo by Pexels

A cryptocurrency airdrop is a marketing strategy used by blockchain projects to increase their visibility and gain traction. Airdrop sometimes is part of a marketing campaign to distribute free tokens to users who meet certain criteria, such as holding a specific cryptocurrency or what we usually call a giveaway.

The aim of conducting an airdrop is to draw in potential new users and generate interest in the project. While some airdrops may have legitimate intentions, others may be scams or ulterior motives, so it's important to understand how they work and do your due diligence before participating.

How Does Cryptocurrency Airdrop Work?

How Does Airdrop Work? Photo by Pexels

Cryptocurrency airdrops typically require participants to perform certain actions in order to receive free tokens. These actions can include anything from following social media posts, joining their Telegram channel, or completing a survey. 

Once participants have completed the required actions, they will receive the free tokens directly into their wallets. Airdrops can be used to distribute tokens during an initial coin offering (ICO) or to incentivise users to try out a new platform. 

Types of Airdrop

Types of Airdrop, photo by Pexels

There are several types of cryptocurrency airdrops, each with their own unique characteristics and benefits. Understanding the different types of airdrops can help you make informed decisions when it comes to participating in them. Below are various cryptocurrency airdrops and what you need to know about each one.

Standard Crypto Airdrop

A standard crypto airdrop is a marketing strategy used by cryptocurrency companies to increase awareness and distribute free tokens to a wider audience. In a typical cryptocurrency airdrop, tokens are distributed for free to many wallets or social media followers to promote the project and reward early adopters.

The airdrop may require users to complete certain tasks, such as following the project on social media, joining a Telegram group, or referring friends to the project. Airdrops are a popular way to create buzz around a new project and incentivise users to participate in its growth.

Bounty Crypto Airdrop

A bounty crypto airdrop is a type of airdrop where participants are rewarded with cryptocurrency tokens or other rewards in exchange for completing specific tasks, such as promoting the project on social media, writing articles, or creating content. 

Unlike a standard airdrop, where tokens are distributed for free, a bounty airdrop requires participants to contribute to the project's marketing and promotion actively.

Raffle Crypto Airdrop

A raffle crypto airdrop is a type of airdrop where participants enter a lottery-style competition to win free tokens. Participants typically enter the raffle by completing specific tasks or actions, such as following social media accounts, sharing posts, or referring new users. Once the entry period ends, winners are selected randomly and awarded free tokens.

Holder Airdrop

A holder airdrop is a distribution of tokens to existing holders of a particular cryptocurrency. This type of airdrop rewards loyal and long-term investors of a project. The more tokens a holder has, the more they will receive in the airdrop. This type of airdrop is usually announced in advance and requires holders to have a minimum balance of the particular cryptocurrency in their wallet. 

A holder airdrop aims to incentivise users to hold onto their tokens for a longer period and increase the project's overall value.

What are the Pros and Cons of Airdrop?

Pros and Cons of Airdrop, photo by Pexels

Airdrops can be a powerful marketing tool for blockchain projects, as they allow for the rapid distribution of tokens and can help to increase brand awareness and community engagement. However, like any marketing strategy, airdrops come with their own set of pros and cons that should be carefully considered before deciding to participate in or launch an airdrop campaign.

Down below, we’ll explore the pros and cons of airdrop to help you determine whether or not they are a good fit for your project or investment.


  • Attracting new users: Airdrops can be a powerful marketing tool to attract new users to a project.
  • Building community: Airdrops can help to build a strong community around a project, which is important for its success in the long run.
  • Boosting token value: Airdrops can create a sudden increase in demand for a token, which can lead to an increase in its value.
  • Increasing token liquidity: Airdrops can increase the number of token holders, leading to greater market liquidity.


  • Attracting the wrong type of users: Airdrops can attract users who are only interested in the free tokens and have no real interest in the project, which can be detrimental in the long run.
  • Diluting token value: Airdrops can dilute the token value if too many tokens are distributed without proper consideration.
  • Legal and regulatory risks: Airdrops can be subject to legal and regulatory risks, especially if they are not conducted in compliance with local laws and regulations.
  • Cost: Airdrops can be costly for projects, especially if they distribute large amounts of tokens or if they require extensive marketing efforts to promote the airdrop.

In conclusion, airdrops can be useful for blockchain projects to gain exposure, incentivise adoption, and reward loyal supporters. However, they also come with their own set of risks and limitations.